![]() Increase usage rate is comparatively a difficult task even with a war chest of huge marketing resources. Get existing customers of Studyblue Splitt to buy more – It often involves selling accessories along with the existing products or increase the usage rate of the existing products. It may involve selecting a new target segment or positioning an existing product differently to a new segment. Increase sales of Studyblue Splitt – The goal of marketing efforts is to increase sales of the present products. Increase market share of Studyblue Splitt – Marketing efforts can be used to increase market share either by driving increase in sales to new customers or by driving higher sales to existing customers. Improve customer loyalty of Studyblue Splitt customers – Marketing efforts can be used to increase loyalty among existing customers by organizing events, and by providing post purchase information and services.īetter establish the brands of Studyblue Splitt – Brand awareness and positioning is one of the critical objectives of marketing and often organization spend a significant part of marketing budget on brand positioning. Objectives of Different Types of Marketing Strategiesīring in new customers to Studyblue Splitt – It may involve launching version of product that can appeal to new segment of customers or entering into new markets. #Becky splitt drivers#Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Technology & Operations field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more.įor successful marketing strategy at Studyblue Splitt, the marketing managers need– understanding of customers’ fundamental needs and drivers of those needs, conceptualizing products and services that can meet those needs and are feasible in Studyblue Splitt financial and intellectual resources, and finally developing marketing mix for entire go-to market strategy. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Entrepreneurial finance, Internet. The StudyBlue (referred as “Studyblue Splitt” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. StudyBlue case study is a Harvard Business School (HBR) case study written by John Morgridge, Chuck Holloway, Claire Magat Raffaelli. #Becky splitt pro#Related Areas : Entrepreneurial finance, InternetĮMBA Pro Marketing Strategy Approach for StudyBlueĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. #Becky splitt series#Given new competitors on the horizon and the window for Series A funding round closing, Splitt must make her decisions quickly.Ĭase Authors : John Morgridge, Chuck Holloway, Claire Magat Raffaelli However, by the close of the case, there is still uncertainly around how quickly it can grow revenue in the future. Over the course of three years, StudyBlue develops a healthy following of college users and adds significant new features and functionality. The case tells the story of how StudyBlue was begun as a side project of Chris KlA?ndt and Steve Wallman in 2006 and how it evolved into a full-fledge start-up with seven employees. These include: determining the appropriate business model to monetize the StudyBlue site, which customer segment to target, and how much new capital to raise (and from whom). The case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, facing a series of difficult decisions. Introduction to Marketing Strategy Objectives & ProcessĮMBA Pro Marketing Strategy Solution for StudyBlue case study ![]()
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